Capiz was believed by native of the province to come from the word "kapid" (which means twin). When the Spaniards settled in the place, they found it difficult to pronounce the word "kapid" thus giving birth to the name "Capiz". Some also believe (specially old people) that Capiz got its name from "kapis", a shell of the mollusk family that is very much abundant in the place. (Source: capiz.gov.ph)
The phrase "Captivating Capiz" is the Capiz governments' development vision or battle cry to promote the enchanting scene of sunset at Capiz Bay province as a tourist destination and envisioned to be the "Eco-Cultural Tourism Hub" in Visayas Region.
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